Over Easy Rebrand

Designed at Vigor Branding, the Over Easy rebrand brought a fresh, modern approach to this beloved brunch destination. With a new strategy to elevate its visual identity, we redesigned the logo, developed a comprehensive brand manual and visual identity system, and created custom illustrations, signage, packaging, merchandise, uniforms, and menu designs. Through refined photography styles and engaging direct mail, we helped Over Easy strengthen its connection with customers while maintaining its fun, welcoming spirit. The result is a cohesive, vibrant brand experience that reflects the warmth and energy of everyone’s favorite brunch spot.